Privacy Policy
neverendingpawfection.co.uk
Last updated: 9 July 2026
1. Who we are
Never Ending Pawfection is operated by Marta, trading as Never Ending Pawfection, a sole trader based in Dunfermline, Fife, United Kingdom. We are the "data controller" of the personal data described in this policy.
Contact: neverending.pawfection@gmail.com | 07850 295508
This policy explains what personal data we collect through our website and services, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What we collect
When you book or contact us (including via our contact form):
- Your name, email address, phone number, and home address (needed for mobile appointments)
- Details about your pet (name, breed, age, size, health and behavioural information)
- Booking history, grooming and training notes
When you pay:
- Where you pay by card, payment is handled by our card payment provider. We do not see or store your full card details; we receive confirmation of payment and a transaction reference.
When you browse our website:
- Technical data such as IP address, browser type, and device information
- Usage data collected via cookies and analytics tools (see section 7)
If you opt in to marketing:
- Your email address and marketing preferences
We do not knowingly collect data from children under 18; our services are aimed at pet owners who are adults.
3. How we use your data and our lawful bases
| Purpose | Data | Lawful basis |
|---|---|---|
| Managing bookings and providing grooming, training and teeth-cleaning services | Contact, address and pet details | Performance of a contract |
| Travelling to your home for mobile appointments | Home address | Performance of a contract |
| Taking payment | Payment confirmation | Performance of a contract |
| Responding to enquiries | Contact details, message content | Legitimate interests (responding to you) |
| Appointment reminders and service messages | Contact details | Performance of a contract |
| Keeping business and tax records | Booking and payment records | Legal obligation |
| Marketing emails | Email address | Consent (you can withdraw at any time) |
| Website analytics | Usage data | Consent (via cookie banner) |
| Health/behavioural notes about your pet | Pet details | Legitimate interests (safe and appropriate care)* |
*Notes about your pet may indirectly reveal information about you; we keep such notes to what is necessary for safe grooming and training.
4. Who we share data with
We do not sell your personal data. We share it only with:
- Card payment providers to take payment
- Website hosting and email providers that operate our website and email
- Analytics providers (e.g. Google Analytics), where you consent to cookies
- Professional advisers (e.g. accountant) where necessary
- Authorities where required by law
These providers act under contracts that require them to protect your data.
5. International transfers
Some of our providers (e.g. Google) may process data outside the UK. Where this happens, transfers are protected by UK adequacy regulations or approved safeguards such as the International Data Transfer Agreement / standard contractual clauses.
6. How long we keep your data
- Booking and client records: 3 years after your last appointment
- Financial records: 6 years after the end of the tax year, as required by HMRC
- Enquiries that don't lead to a booking: 12 months
- Marketing lists: until you unsubscribe or after 2 years of inactivity
After these periods, data is securely deleted or anonymised.
7. Cookies and analytics
Our website uses cookies — small text files stored on your device:
- Essential cookies — required for the site to work, including spam protection on our contact form (no consent needed)
- Analytics cookies — e.g. Google Analytics, to understand how visitors use the site
- Marketing cookies — e.g. the Meta (Facebook) Pixel, to measure and improve our advertising
Non-essential cookies are set only if you accept them via our cookie banner. You can withdraw consent at any time via the cookie settings link on our website or your browser settings.
8. Your rights
Under UK GDPR you have the right to:
- Access — request a copy of the personal data we hold about you
- Rectification — have inaccurate data corrected
- Erasure — ask us to delete your data in certain circumstances
- Restriction — ask us to limit how we use your data
- Portability — receive your data in a portable format
- Object — object to processing based on legitimate interests, and to direct marketing at any time
- Withdraw consent — where processing is based on consent
To exercise any of these rights, contact us at neverending.pawfection@gmail.com or 07850 295508. We will respond within one month. There is normally no fee.
9. Security
We use appropriate technical and organisational measures to protect your data, including secure (HTTPS) connections, access controls, and reputable third-party providers. No online system is completely secure, but we take reasonable steps to protect your information and will notify you and the ICO of any breach where legally required.
10. Complaints
If you have a concern about how we handle your data, please contact us first at neverending.pawfection@gmail.com. You also have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk / 0303 123 1113.
11. Changes to this policy
We may update this policy from time to time. The latest version will always be published on this page with the date above.